Authorise
Grant Amazon Ads and non-restricted seller-data access through two separate Amazon-hosted authorisation flows.
Amazon Sponsored Products optimisation
Adzentro turns authorised Sponsored Products performance and search-term evidence into explainable keyword and product-target decisions—without surrendering control of your account.
For sellers managing their own Sponsored Products. Amazon-connected features require seller-granted authorisations and are available only where the relevant Amazon API capabilities are available to Adzentro.
How it works
The decision engine and the authority to execute bid changes are deliberately separate.
Grant Amazon Ads and non-restricted seller-data access through two separate Amazon-hosted authorisation flows.
Apply versioned deterministic rules to Sponsored Products evidence, target ACoS and explicit safety limits.
Keep automation off by default, with separate approval for every daily-budget change and campaign creation.
Built for better decisions
Campaign, target, search-term and placement evidence is organised into one decision view.
Authorised listing, catalogue and FBA inventory signals stop spend increases and activations when stock is unavailable or uncertain, while safe bid decreases and holds may remain eligible.
The policy version, evidence, safeguard and authority state are preserved with each decision.
Campaign-level authority
Every verified campaign is identified by origin and can follow the account default or use its own handling mode. A change made outside Adzentro pauses eligible automatic activity until the customer reviews it.
Complete product scope
The product is limited to seller advertising profiles and Sponsored Products. Related international listings can be grouped in the interface, while each marketplace SKU, currency, setting and action remains separate.
Sponsored Products profiles, campaigns, ad groups, advertised products, keywords, product targets, search terms, placements and attributed performance stay attached to the correct marketplace.
Set an account target ACoS, apply a separate target to an individual marketplace SKU, and return that SKU to the account default without losing its control history.
Versioned rules produce explainable increase, reduce or hold decisions for eligible keyword and product-target bids, subject to evidence freshness and policy limits.
Top-of-search placement adjustments and supported pause or resume actions can be recommended, approved or separately enabled for automation.
Deterministic search-term evidence supports negative keyword or product-target actions and the creation of harvested keyword or product targets.
Within approved Amazon API scope, a plan assembles a paused Sponsored Products campaign, ad group, seller-SKU product ad and required targets. Activation needs approval of that exact plan.
Every daily campaign-budget change requires a separate approval. Budget authority is never included in standing automation.
Authorised marketplace, listing, catalogue and FBA inventory signals block spend-increasing or activating actions when stock evidence is unavailable, stale or unsafe. Safe bid decreases and holds may remain eligible.
Simple commercial model
Adzentro costs US$99 per month before applicable tax for one advertiser business, including its linked eligible Amazon Ads marketplace profiles in every marketplace made available through the relevant Amazon APIs.
One plan includes the complete seller-only Sponsored Products product described on this site.
Clear data boundaries
Keyword and product-target recommendations use versioned deterministic logic. OpenAI and other generative-AI providers do not receive Amazon-derived data and are not used in the decision or execution path.
Eligible bid, placement, state, negative-target and search-term-harvesting actions can be automated only after the customer enables automation. Every daily-budget change and campaign creation still requires explicit customer approval.
Read the Amazon data-use statement